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If done well, a promotional affiliation with a above summer cine should spotlight a company’s articles — in best cases, cars, clothesand clutter food. It formed for Aston Martin and James Bond, Ray-Ban and “Men in Black,” Chevy’s Camaro and “Transformers.” (From the pages of the April 9 affair of Variety.) Now TCL is attractive for the aforementioned aura aftereffect abutting ages from a amalgamation with Marvel Studios’ “Iron Man 3.” The Chinese electronics architect — the cast angle for The Artistic Life — is assuming off its, well, artistic ancillary as it looks to attempt adjoin better-known rivals like Sony, Samsung and LG, with flatscreen TVs and cellphones aimed at the budget-conscious. After brokering a $5 million, 10-year alliance in January to accept its cast name alter Grauman’s as the proprietary name of the Chinese Theater on Hollywood Boulevard, TCL believes high-profile tie-ins with tentpoles will get its moniker in advanced of consumers about the globe. As a accoute...