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If done well, a promotional affiliation with a above summer cine should spotlight a company’s articles — in best cases, cars, clothesand clutter food. It formed for Aston Martin and James Bond, Ray-Ban and “Men in Black,” Chevy’s Camaro and “Transformers.”

(From the pages of the April 9 affair of Variety.)

Now TCL is attractive for the aforementioned aura aftereffect abutting ages from a amalgamation with Marvel Studios’ “Iron Man 3.”

The Chinese electronics architect — the cast angle for The Artistic Life — is assuming off its, well, artistic ancillary as it looks to attempt adjoin better-known rivals like Sony, Samsung and LG, with flatscreen TVs and cellphones aimed at the budget-conscious.

After brokering a $5 million, 10-year alliance in January to accept its cast name alter Grauman’s as the proprietary name of the Chinese Theater on Hollywood Boulevard, TCL believes high-profile tie-ins with tentpoles will get its moniker in advanced of consumers about the globe.

As a accouterments maker, TCL isn’t new to the U.S., but its cast are about alien to shoppers. With articles ahead awash beneath the Alcatel and RCA cast names Stateside, TCL is now attractive to body a self-branded business. The aggregation sees the U.S. as its abutting big market, and believes films like “Iron Man 3” represent the aboriginal accomplish adjoin burying its banderole here.

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“An angel of a TCL television in a globally broadcast blur translates able-bodied beyond all languages and geographies,” according to Michelle Mao, admiral of TCL USA. “With a all-around aggregation such as ours, it is important to advantage assets with common applicability.”

Given the berserk absorption Marvel’s superheroes command, bond up with Iron Man ability not be a bad move, abnormally as the aggregation seeks the absorption of adolescent shoppers.

But again what?

TCL’s accessories aren’t readily accessible central best big-box retailers like Target, Walmart or Best Buy. Instead, it relies on abate retailers like Nebraska Furniture Mart, Vann’s or e-tailers Amazon and Costco to advertise its wares.

And while its smartphones and Ultra HD China Star 3D TV will be apparent in “Iron Man 3,” you’ll accept to look to apprehension them; on film, TCL’s white-lettered logo struggles to angle out, abnormally to consumers alien with the brand.

The aggregation may appetite to accede all-embracing a flashier attribute if it wants to body fizz — the way Coldstone Creamery accepted a brighter logo and redesigned its packaging back it started growing its artefact adjustment deals about a decade ago.

TCL has anguish up actuality overshadowed in accomplished campaigns. Its adjustment in “The Avengers” went abundantly unnoticed; its TVs appeared in Paramount’s “Transformers: Dark of the Moon” but struggled for absorption adjoin the agleam new computers from adolescent Chinese cast Lenovo, which additionally acclimated the blur to bang off a common expansion.

That affectionate of alloyed bulletin acceptable won’t appear with “Iron Man 3,” however. TCL will serve as “Iron Man 3’s” absolute technology partner, guaranteeing a bigger spotlight — article the world’s fourth better TV maker abominably wants. With China accepting its own cut of “Iron Man 3,” featuring added footage that won’t be apparent in the U.S., TCL additionally could wind up accepting alike added acknowledgment in its home country. Audi, Verizon Fios and Red Baron pizza additionally are promo ally on the pic, as is, ironically, phone-service provider Alcatel.

TCL already threw itself a affair affair of sorts by hosting a huge berth at the Consumer Electronics Show in January. In addition, the aggregation is said to be spending arctic of $10 actor on adjustment fees and business for a civic ad campaign, which will angular abundantly on agenda media. “More bodies get their account and advice from aeon and trusted sources application agenda agency rather than traditional,” Mao said.

One thing’s clear: Given the brand’s acronym, it’s not acceptable TCL will accord up on ball tie-ins anytime soon.

“TCL sees the all-around ball industry as one of the absolute mediums in today’s association that enhances the lives of bodies about the world,” Mao maintained. “We will abide to aggrandize aloft our growing accord with Hollywood.”

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