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Updated: 2016-01-15 07:45 By Gao Yuan(China Daily Europe)

Aston Martin, the British affluence automaker, has teamed up with Beijing technology aggregation LeTV Holdings Co Ltd to advance acute vehicles.

The company's cars, generally featured in the James Bond movies, are set to action a new attending with a host of gizmos attenuated in to accord the ultimate in active experience.

LeTV and Aston Martin Lagonda Ltd showcased their aboriginal model, the Rapide S, which is powered by LeTV's auto operating system, on Jan 7 at the customer electronics bazaar in Las Vegas.

 

Ding Lei, all-around vice-chairman of LeTV Super Car, and Aston Martin CEO Andy Palmer, acquaint the in-car ball and affiliated car tech in the Rapide S at the CES in Las Vegas. AP for China Daily

The agent has a 13.3-inch HD LeTV blow awning instead of the acceptable 12.2-inch animate on the dashboard. The 2015 auto adaptation additionally incorporates LeTV's accent acceptance technology. The cloud-based arrangement additionally enables added casework such as alien monitoring.

The absolute activity took several months to complete, according to LeTV. Aston Martin additionally says that by partnering with the Beijing company, it has apparent it wants to add up-to-the-minute tech to its vehicles.

Ding Lei, co-founder and all-around vice-chairman of LeTV's auto subsidiary, LeTV Super Car, says his aggregation has accustomed "an Internet brain" to Aston Martin, which has a bequest of added than 100 years.

In December, Aston Martin and LeTV additionally active a affiliation accord on analysis collaboration. The projects accommodate the development of the next-generation electric cartage and manufacturing.

Andrew Palmer, CEO of Aston Martin, says: "The affiliation of LeTV's avant-garde affiliated technologies into this bespoke ambiance is a accustomed progression as we attending to the approaching demands of our customers."

The two companies accept no ambition of affairs the upgraded adaptation of Rapide S, adage technologies acclimated on the car - account an estimated 4 actor yuan ($607,000; 555,000 euros) - will be alien in approaching rollouts.

LeTV appear its ambition to access the auto bazaar in November 2015. The company, which has acquaintance in authoritative smartphones and televisions, said it is gluttonous acceptable automakers for partnership. The aggregation has additionally invested in a 2-year-old electric-car developer in the United States to claiming industry antecedents like Tesla Motors Inc.

Zhang Xu, an analyst in Beijing with Analysys International, says LeTV has huge ambitions in the auto industry. "Cars are advised the abutting key terminal for adaptable Internet afterwards smartphones," she says. "LeTV absolutely wants a lion's allotment in this sector, so it has launched strategies aboriginal to accretion an advantage."

Baidu Inc, the Chinese chase engine, is additionally developing technologies acclimated in cars. It activated a self-driving arrangement in backward 2015 and showed off the technology to President Xi Jinping at an industry bazaar in Wuzhen, Zhejiang province.

Tencent Holdings Ltd and Alibaba Group Holding Ltd accept additionally appear affairs to access the acute car market. "The antagonism will accent this year," Zhang says.

gaoyuan@chinadaily.com.cn

Products fabricated by Chinese companies on affectation at the CES

'Smart' bombinate

Drone maker Shenzhen Zero UAV Tech Co Ltd launched a new accessory that can automatically abstain obstacles. The Xplorer 2 has an congenital alarm that scans its ambience 50 times per second.

Watches that beam

Huawei Technologies Co Ltd displayed acute watches inlaid with Swarovski crystals. The aggregation says the architecture was aggressive by Swiss watchmakers.

Futuristic car

Electric-car maker Faraday Future, which is backed by LeTV Holdings Co Ltd, debuted its aboriginal abstraction auto, the FFZERO1. The 1,000-horsepower antagonism ancestor can ability 90 km/h in beneath 3 seconds.

(China Daily European Weekly 01/15/2016 page29)

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